Space Group - Abstract Digital World

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Aakar Toh Dekho
Party toh banti hai

Brand Introduction

Eternia Space is a real estate project located in the picturesque and serene location of Karjat. The project offers spacious and luxurious homes that boast of stunning views and top-of-the-line amenities.

Challenge

The Karjat location is primarily known for its natural beauty, holiday homes and weekend getaways. The challenge was to convince potential homebuyers that investing in a home in Karjat was a smart decision and that Eternia Space offered the best value for their money.

Strategy

The digital agency Abstract developed the campaign “Aakar Toh Dekho” to showcase the exceptional and spacious homes offered by Eternia Space. The campaign highlighted the bigger carpet area and sundeck that came with each home, as well as the stunning views of the surroundings. This helped generate verified leads and urged potential buyers to visit the site.

Results

The “Aakar Toh Dekho” campaign succeeded with 3800 leads in a month and 500+ site visits, showcasing its effectiveness in attracting the right audience for Eternia Space’s luxurious homes in Karjat.

3800+

Verified Leads Generated

500k

Walk-ins to the site

Brand Introduction

Challenge

Eternia Space, a premium residential project located in Karjat, Mumbai, was looking for an OOH campaign that could effectively communicate with their target audience and simplify the communication process. They were also looking for a partner who could generate verified leads across targeted locations.

Strategy

Team Abstract was tasked with executing an OOH campaign that could generate verified leads for Eternia Space. Our strategy involved creating an engaging and impactful campaign that communicated the project’s unique features and benefits.

Our OOH campaign, “Party toh banti hai,” utilized creative messaging and visual elements to communicate the project’s value proposition to potential buyers. The campaign messaging highlighted that if you purchase a home under your budget or with Sahyadri Hills views, then a party is sure to follow. We also ran a lead generation campaign concurrently, with a multi-layered filtering process to ensure that only verified and high-quality leads were generated.

The team at Abstract created a multi-channel marketing strategy to promote the campaign. They leveraged social media platforms like Instagram and Facebook to create brand awareness, increase engagement, and drive traffic to the Parivaramm website. They also used targeted advertising to reach potential buyers in the area.

Results

Our OOH campaign and lead generation efforts were a huge success, generating over 1500 verified leads for Eternia Space. The campaign also resulted in over 1 million impressions and a 2.5X increase in site visits compared to the previous year.

1500+

Verified Leads generated

2X

Increase in site visits

100000+

Impressions generated

Ξ Our Case Study

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As one of the most prominent agency in digital marketing for real estate companies, we aim to help our clients foster lasting partnerships based on trust and unwavering commitmentAs one of the most prominent agency in digital marketing for real estate companies, we aim to help our.